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But with bigger pieces like vases, potters can really challenge themselves.

Like Kjell, Guell finds functional ceramics are easier to sell. The one thing he enjoys about the platform is Etsy calculating the shipping price. Guell just went back to Etsy, the selling platform he uses, to calculate the shipping for him. 'So I thought, maybe I'll just average it out and build that into the cost, and I end up losing money on it and didn't notice any other uptick in sales.' Some people might get used to that,' Guell said.

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You know Amazon, free shipping on everything. 'I did try to do free shipping, just a little experiment, to build that into my costs. Tom Guell has been thinking along the same lines. Kjell said buyers don't like the feeling of spending too much on shipping. So, that gets kind of counterproductive,' Kjell said. Because if I sell a mug for $20, it's $7 to ship it. 'Now, what I have seen though, the shipping becomes a drawback. She has considered selling these online, but shipping costs are a major deterrent. She also makes smaller, functional ceramics like mugs. But she believes her pieces don't have the appealing functionality other ceramic pieces have. Kjell can kind of envision her pieces decorating office spaces and common areas, in some interior design capacity. Now, functional things like mugs and plates and bowls, that can definitely be,' Kjell said. 'I see that being a really difficult thing, especially as art. She's working on developing online profiles to display her pottery, but she's not looking to sell online. Now, after taking classes and taking advantage of open studio time, Kjell sells her work at fairs, though she wants to branch out of that. Kjell started learning pottery at the center about two years ago. She joked her clientele will be millionaire fish looking to decorate its aquariums. Her pieces are massive, sculptural pieces that look like undersea coral. Karen Kjell works inside the ceramics area of Green Bay-based the Northeast Wisconsin Technical College's Artisan and Business Center. Based at Lake Tomahawk, Skinner has art displayed in Ironwood, Michigan and the Palms Supper Club in Weston. Sara Skinner says she's just beginning to build the online component of her art business. It was kind of nice to see that,' Wood said. 'They do pay attention.' And I couldn't believe how many people showed up and said they were there because they saw my Instagram post. 'I did Art at the Park in Appleton last weekend. Instagram has been the primary way Wood displays art. I think it's probably the speed at which it reaches a certain points of likes, and then it kind of like grows exponentially in terms of who Instagram shows,' Wood said.īesides that, Wood realizes from audience insights that her posts only reach 15 percent of her followers. I don't think it's the hashtags or anything.

'I don't know what it is that makes certain images take off. Wood said she doesn't know what makes some images more popular than others in Instagram's algorithm, and she no longer spends time wondering when the optimal time to post is for maximum audience reach. She regards her Instagram account as her gallery. She's opted to embed her Instagram feed on her personal website rather than organize a separate gallery on her website. Wood now posts mainly on Instagram, and then pushes her posts to Facebook from there. Most of the time, she doesn't have it open and only checks it for messages.

It's essentially because they want you to pay for advertising for each post in order to get it seen,' Wood said.įor the past four to five years, she's been 'touch-and-go' with Facebook.

'That was my main social media platform for a time. It remains to be seen whether Instagram's algorithm will become less favorable toward individual creators and small businesses trying to reach wider audiences.Īppleton-based artist, Gretchen Wood, used to have a small business in 2009. And sometimes it does get frustrating and you feel like, 'I thought I would be able to spend more time painting,' Lomena said.

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'I've had some days where - and I've shared this with a lot of other artists - where you get very frustrated spending so much time and energy trying to focus on social media algorithms and when to post and how to post. Instagram right now is a haven for individual artists trying to get their names out. Lomena worries Instagram, owned by Facebook, Inc., will follow the same route as Facebook. Because, from what I understand, it was much easier to get organic growth and exposure,' Lomena said. If this data is unavailable or inaccurate and you own or represent this business, click here for more information on how you may be able to correct it.'I wish I had started on Instagram before Facebook took over. VIEW ADDITIONAL DATA Select from over 115 networks below to view available data about this business.